DataWeek Conference + Expo

Personalization is becoming an assumed part of technology UX. Rapid advances—and increased consumer expectations—create both a need and an opportunity for enterprise software to deliver personally relevant experiences in the context of traditional workflows. To close the gap towards a high-impact experience for everyone, we need techniques to discern individual care-abouts from heterogenous, unstructured, overly sparse or noisy, or self-conflicting data.

This session will discuss techniques for building user profiles, leveraging explicit vs. implicit factors and the challenges of ambiguity—and how to discern what a user truly cares about to create a highly adaptive, individualized information experience.